The Learning Tree

This project is the result of a conceptual “what if” I asked myself regarding the branding of this nonprofit. The Learning Tree is a non-profit that provides residential, clinical, and behavioral services to children and adolescents with developmental, intellectual, and behavioral challenges. With this branding, I wanted to tap into the demographic that The Learning Tree works with: children! I introduced a bright, multi-colored identity and completely redesigned the previous tree logo. Along with the tree logo, I also created additional iconography playing off of the tree theme that could be used to convey other departments within the company, and be used in other contexts. Within this brand package, I created a logo design with various alternative logos, reinvented the company slogan, designed iconography and two patterns. To put the brand package into action, I developed a mock up of the website as well as apparel and office space mock ups.